Creative Entrepreneur

Registration is now Closed

Join the waitlist

Name *

12 Week biz Bootcamp


Are you ready to create more freedom in your life? Do you have an amazing idea, creative talent or passion that you want to do full time but not sure where to start? Are you ready to live the lifestyle of your dreams and break free from your 9-5?

If so, this is the Creative Entrepreneur course for you!

When I started my first business, I had no idea where to start or which steps were the 'right' ones to take. I quickly realized no one was going to hold my hand! I kept thinking to myself, why isn't there a guide that walks me through planning and running an online creative business? After many business failures, I decided to document my steps along the way (mistakes and all!), to help others create businesses with ease!

In the course, I’ll provide you with weekly videos, workbooks, industry resource sheets, and templates for all areas of your business. I’ll help you get clear on your mission, learn the ins and outs of product development and how to find a manufacturer. I’ll walk you through branding, how to gather market research, steps to creating a detailed marketing plan, advanced knowledge of social media practices, advertising in the digital age and how to get press coverage before you launch. You’ll get started with setting up a website that works for your business, sales and wholesale strategy plans and how to get your services and/or products in front of big players. I’ll even go over finance basics, finding investors and organizing your business to create effective and long lasting systems.

Should I buy this?

Who this course is for


  • Artists wanting to turn their passions into full-time businesses.

  • Art school graduates looking to learn practical business skills.

  • Current startup founders looking to ease overwhelm and find direction within their businesses.

  • People looking to create a detailed business plan with actionable, realistic steps on taking their product or service to market.

  • Entrepreneurs looking to take their brand, website and marketing to the next level.

  • Creative go-getters stuck in 9-5 jobs.

  • Individuals looking for creative freedom in their lives.

  • Nomadic spirits ready to turn their businesses into virtual, online companies. Why can’t you live in Fiji and have your dream biz!?

  • Coaches looking to up their marketing and social media strategies.

  • Interior designers and fashion designers looking for ways to source products and manufacture their ideas.

  • Artists wanting to learn more about selling their work with little to no upfront investment with print on demand, drop shipping models.


A peek inside

The Course outline

Week One: Mission Statement

Time: 2 Hours


  • Welcome! What to expect during our time together.

  • Self care and why it’s important for your business.

  • How to use the ‘Business Plan Template’.

  • Mission Statement - Getting clear on your business vision!


  • Business Plan Outline Template.

  • Mission Statement Worksheet.


  • Recommended Reading: Books and podcasts to inspire your entrepreneurial journey.

  • Self Care Checklist.


Week Two: Market Research

Time: 2 Hours


  • How to do effective market research.

  • Pricing your products for long term growth.


  • Industry + Competition Worksheet.

  • Pricing Worksheet.


  • Basics of pricing for profitability.


Week Three: Organizing your Business

Time: 1.5 Hours


  • Business organization 101.

  • Organizing your google drive, gmail account and desktop for success.


  • Google Organization Worksheet.

  • Desktop Organization Worksheet.

  • Organization Calendar.


  • Let’s get organized! Tips and tricks to do so.


Week Four: Branding

Time: 2 Hours


  • Identifying your core customer for an optimal brand experience.

  • Create a logo today!

  • How to design marketing materials with little to no design experience.


  • Style Guide + Color Palette Worksheet.

  • Core Customer Worksheet.


  • Print Marketing Guide.

  • Typography + Color Guide.

  • Packaging Checklist.

  • Branding Checklist.


Week Five: Product Development

Time: 3 Hours


  • How to create a tech pack for your product designs.

  • Creating SKU’s.

  • Finding and working with a trusted manufacture.

  • Drop shipping - selling products and not having to worry about holding onto inventory!

  • Print on Demand - how to turn your artwork into products with little to no investment.


  • Product Development Worksheet.

  • Manufacture Research Worksheet.


  • Tech Pack Templates for apparel, products and services.

  • SKU Worksheet for product designs and information.

  • How to connect with manufactures.

  • Drop Shipping 101 + Print on Demand.


Week Six: Website

Time: 3 Hours


  • How will you communicate your brand over the internet?

  • How to set up a Squarespace landing page.

  • Squarespace tutorial on getting your website set up with your unique brand!


  • Site-Frame Worksheet.

  • Website Communication Spreadsheet.


  • Freelance Web Design + Support.

  • Various Website Platforms.

  • Website Design Guide.


Week Seven: SEO + Blogging

Time: 1.5 Hours


  • What’s SEO and why is it necessary?

  • Blogging to grow your audience.


  • SEO Worksheet.

  • Blogging Calendar + Template Spreadsheet.


  • SEO Checklist.

  • Blogging Idea Calendar (30 days of content made easy!).


Week Eight: Marketing Plan

Time: 2 Hours


  • Using Instagram, Pinterest Facebook to grow your business.

  • Email marketing 101.

  • How to create a quarterly marketing plan for your business!


  • Social Media Planning Worksheet.

  • Email Newsletter Worksheet.

  • Quarterly Marketing Plan Worksheet.


  • Quarterly social media and marketing checklist

  • Marketing apps to save you time and money.


Week Nine: Digital Advertising

Time: 1.5 Hours


  • Designing an automated sales funnel.

  • Setting up your first Facebook Ad.

  • Setting up Google Analytics.

  • Setting up Google Adwords, Re-marketing and Google Shopping.


  • Automated Sales Funnel Guide.

  • The basics of Google Analytics, Shopping, Adwords + Re-Marketing Worksheet.

  • Facebook Ad Spreadsheet.


  • Google 101.

  • Information on how to become a Google Guru.


Week Ten: Press

Time: 1.5 Hours


  • How to create a press plan + press release.

  • Designing a unique press kit for the media.

  • How to get in touch with editors at magazines, blogs and podcasts.

  • Working with affiliates and brand ambassadors.


  • Quarterly Press Template.

  • Press Kit Template.

  • Press Release Template.

  • Press Outreach Spreadsheet.


  • Insider tips on contacting the press.


Week Eleven: Sales

Time: 1.5 Hours


  • Creating a sales calendar.

  • Outlining and planning your business streams of revenue.

  • Working with wholesale accounts.

  • Tradeshows and what you need to know.


  • Quarterly Sales Calendar Worksheet

  • Outreach Spreadsheet.


  • Sales 101.

  • Linesheet Template.

  • Tradeshows Checklist and Outreach Spreadsheet.


Week Twelve: Finance Toolkit

Time: 1.5 Hours


  • How to use your income statement and balance sheet to manage your finances.

  • Planning projections and cash flow statements quarterly, annually and long term.

  • How to find investors and working capital for your business.


  • Cash Flow Worksheet.

  • Income Statement Spreadsheet.

  • Balance Statement Spreadsheet.


  • Funding Opportunities for Small Businesses.


BONUS RESOURCES: Monthly, Quarterly and Yearly Planning

Time: 1.5 Hours


  • Completing your business plan! You did it!

  • Planning and organizing a stress free business!


  • Monthly, Quarterly and Yearly Planning Spreadsheets.


  • Quarterly and annual business organization checklist.


Your Teacher

Hi, my name is Shay Spaniola. I remember being in your shoes, with too many nights deep in overwhelm and stress while starting my businesses. All I wanted was a guidebook to running a creative business.

After many mistakes, I learned how to plan, grow and organize multiple creative businesses and realized I had a system that could be duplicated. After consulting numerous creative entrepreneurs over the past 8 years, I realized creative business owners were all struggling with the same things. They needed clarity in their businesses, marketing strategies, assistance with manufacturing, pricing their products for profit and actionable steps on what to do next.

I have a bachelors from the University of Michigan in Art and Design, traveled around the world with my photography business, raised money for my first startup at age 24 and launched my home decor products at Neiman Marcus, Bloomingdales and Anthropologie - all from my home office. I’m a creative soul with a passion for supporting myself through living the life of my dreams and I’m eager to help you do the same!


What's Included

This is a 12 week startup boot camp. You’ll be able to take the course at your own speed and the commitment is 1-2 hours per week of homework and 1 hour of educational information to review.

  • 3-5 videos for each module of the business.

  • 1-3 workbooks each week to get organized, clear and passionate on all areas from finance to branding.

  • Insider contacts for manufacturing, marketing apps and organizational tools to save you TIME and STRESS.

  • Industry resources to help you grow your business.

  • Access to the Creative Entrepreneur ‘slack’ chatroom where you’ll be able to share, ask and learn from like-minded creative entrepreneurs just like yourself!

  • Lifetime access to the course on your laptop or smartphone.

  • Private monthly newsletters with insider tips and tricks.

  • Online support and office hours where you can ask me questions!


Check it

What You'll Achieve


  • A completed business plan of your product or service.

  • Actionable steps for each part of your business.

  • Working knowledge in all areas of your business.

  • Confidence to start your business and gain more freedom in your life!

  • Connections within the creative entrepreneur field to support your journey.





Love from past students



I experienced significant growth and progress through my coaching sessions with Shay. As a result of our coaching, I gained the knowledge and confidence to find and work with a manufacturer. After coaching, I partnered with my first caster and produced subsequent collections of jewelry. I also learned about wholesale, from pitching to best practices to maintaining the relationship. Shay is kind, knowledgeable, and very generous with her information. She's also an amazing person and I'd work with her again in a heartbeat. You should work with Shay if you're interested in strengthening your art practice, learning about manufacturing and wholesale, creating products and product lines, and/or designing cohesive collections.

Jen Moulton
jeweler, Artist and biz owner,


Working with Shay was one of the best things I've done for my business. She possesses the very rare superpower of being both incredibly right brained and whip smart with business. Her experience probably saved me years of trying to figure things out myself. Highly recommend.

Becky Simpson
Owner + Illustrator,
Chipper Things


Working with Shay has been nothing but a positive experience. She was a listening ear when I first knew that I wanted to start my business. Her feedback is so honest and also positive and she helps me look outside of the box when it comes to how I can make the money that I want by doing the things that I love. I highly recommend working with Shay not only because of her years of experience running a highly successful business, but also because her energy is contagious; she really helps me remember that anything is possible!


I've got answers


How much does it cost?

The full twelve week investment is $1299. I’ve compiled 10 years worth of information and hands-on experience to save you time, energy and frustration! I believe this course is more direct and practical than most MBA level courses (not to mention it covers ALL parts of your business).

Do you offer PAYMENT plans?

Yes! You can choose to pay $1299 in full, $433 for 3 months, or $217 for 6 months. I do not charge interest on payment plans. Please email me for special requests, I’m happy to work with you!

When does registration open & close?

Registration is now CLOSED! SIgn up for the waitlist on top of page :)

Where does the class take place?

The entire course is online! You can live ‘virtually’ anywhere in the world and participate in the course!

How will I access the classroom?

The course takes place via teachable, an online classroom platform that is AMAZING! Each week, you’ll receive an email saying your latest module is live, what to expect and a little inspiration for your week :)

What if I’m on vacation one week and can’t complete the coursework?

No worries! You can take the course at your own pace. I do feel you’ll gain the most out of the course if you complete the lessons and homework weekly so you can actively participate in our online chatroom and office hours. The homework is for you and your business, nothing is due or graded. I don’t believe in grades! You know if you’re doing your best work!

How long will I have access to the course?

You’ll have access to the course for 16 weeks! If you have questions after our 12 weeks together, you can continue to post questions in our online chatroom and participate in office hours.

What if I’m not satisfied?

If you’re not happy with the course, you can get a full refund after 15 days of starting the course! I do ask you to submit the first two lessons 100% complete to see if you were able to put in the time and effort! At the end of the day, I want you feeling empowered and confident with your decision and am happy to honor returns.

Are there any restrictions on who can enroll in this e-Course?

Anyone can take this course! You’ll need a positive attitude, an open mind, a computer with high speed internet and willingness to use social media for digital marketing. A smart phone is optional, but you can take the course from your phone as well!

Do you offer individual business consulting?

I do! You can book sessions here. If you’re enrolled in the course, I offer 25% off my hourly rates. You’ll receive a discount code once you’re registered!

Will I get to work directly with you?

Yes! You’ll be able to text my personal cell with questions throughout our 12 weeks together! You can set up 20 minute chat sessions as well. All of the videos are pre-recorded, but you’ll be able to ask me detailed questions regarding your business, strategies, advice, contacts and more! I also hold office hours where you can count on me being available to answer your questions immediately.

When are office hours?

Office hours are held in our slack chatroom on Wednesdays from 7-9pm est. If this time does not work for you, please let me know and we can arrange a separate time!

I don’t have a clear idea yet, is this course for me?

I do recommend you start this course with a business idea in mind. The course can be extremely educational if you’re looking to gain creative online business skills though! If you’re trying to navigate what business to start, I recommend downloading my free Vision Clarity Workbook.

I have some other questions, how can I get ahold of you?

Sign up for your free 20 minute consultation to ask any questions regarding the course! I’d love to learn more about your creative passions!


Next enrollment is Fall 2019.

Join the waitlist ontop of page to be the first to know! Spots are limited.